Advantages and Disadvantages of App Only Strategy

Many businesses own a website as well as a mobile app, but some of the businesses are shutting their website and having a plan to go to the app only strategy. In this case, suppose a particular business going for app only strategy before that, they should gather some information, whether it should be good or bad.

Behind every success, there are some great strategies, if you identify those strategies by analyzing them it will become a key point for your success, so if you are planning to go the app only strategy then you should analyze the advantages and disadvantages of it.

In this case, we have prepared some information about the pros and cons of the app only strategy with examples with our years of experience in app development. We hope that will greatly help you to take right decision.

Pros of App Only Strategy with Instances

Myntra, India’s largest online fashion retailer, was the first Indian eCommerce website who started to follow app only strategy. After that, so many eCommerce websites started to develop a mobile app with the help of best mobile app development companies to follow the app only strategy. Recently Zopper, a hyperlocal shopping marketplace, has shut down their website and started to follow app only strategy.

From a study on app only strategy, we found that the customers who use mobile app for their purchase are much higher than a website. As grocery delivery firm Peppertap says they get their 87% of their business through mobile.

Cons of App Only Strategy with Instances

Due to the app only strategy Myntra is getting only old customers, so to acquire more new customers for their business, they have brought some changes to their app only strategy by developing a website, we can say it partly, that means in their website if any users try to place an order, then a link will take them to download an app. By downloading app only, they can purchase the product.

In India, smartphone users’ number is increasing day by day, and mobile based transactions are seeing a rapid growth. In eCommerce companies, a majority of transactions is happening through mobile and this trend is getting a huge prominence.

Mobile App Trend

E-Marketer says that in 2016, India will become the second largest market for smarthphones in the world, is set to overtake the US. As per a US based global research firm, in 2016, the total number of smartphone users’ number will be increased to 2.16 billion, which is 12.6% increase from the current number 1.91 billion smartphone users globally.

Now a day, the cost of smartphones is cheaper, even for 5000 Rupees, feature-packed smartphones are available, which makes a way for the rural people to access the internet world. While comparing with the mobile, laptop feels bulky and costly. Since generally rural people are not able to purchase laptops, businesses can reach them with mobile app.

Mobile Apps in Personal Use

Mobile can also be an advisory with health tip apps and apps on home remedy. Mobile is not just like another channel, it is like having a whole world with you, and a platform to access the latest technologies.

Mobile Apps in E-commerce

For eCommerce companies, there is a high chance to increase product sales with mobile app. Once the app is downloaded, if any offer has been introduced, companies can offer that customers instantly with notifications. Users will surely view these offers because mobile device can be carried everywhere. As per the statistics, per day one person checks their mobile for 150 times.

Going for app only strategy is not a bad idea but having both website and app will always help you to acquire new customers and engage them.

Need help to develop Mobile App?

If you need it, we will do it.

We are FuGenX Technologies, a premiere mobile apps development company in India. Our app developer helps you by developing an innovative app for your business on any platform such as iOS, Android and Windows. We are one of the top app development companies which having a great resource of app developers who are expertise in developing iPhone application development and Android apps development.